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St Nick singing about Tariffs girls and boys will pay for their toys

Angel backround with santas

Depicted in one of our pop-up cards, St. Nick decided to show his skills in the pop-up songs. As of today, his message is quite relevant. Especially when the Grinch is trying to expand his powers. Only 1-2 dolls per girl are OK for Grinch? Even if you will decide not to see our St. Nick in person, still you can send a link to this short video to your friends to pop up a smile during this rather dark times.

 

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Paper Bee Pop-up mania

bee popup card


Have you noticed people’s unusual fascination with pop-ups? Grown men and women long past their teenage years are attracted to small paper buildups opening another world up the front of their eyes.
I think their attraction to such toys shows that everybody caresses a playful Child inside regardless of age. Our normally shown outside is Knight’s armor to defend ourselves from intolerant people without imagination and low self-esteem. This playfulness makes unbearable days easier and brings unquestionable benefits because people with smiles live longer, healthier, and happier lives. So Do not limit your happiness regardless of how silly the reason may appear to others.

Because of the health benefits a smile brings shouldn’t I consider myself a Healthcare provider? And charge people accordingly. I mean out of the blue and sky-high. If U.S. Congress a few years ago recognized pizza as a vegetable… in our country anything is possible.

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Santoro – British pop-up cards.

santoro card

Santoro is one of the most innovative publishers of pop-up greeting cards. Engineered, designed, and printed in the UK.

First, they searched for their soul, trying a few different design types before settling on a few proven ones.
Since they ventured outside of the pop-cards realm, I would not expect major changes in their offer.
Their energy is now applied in other directions. (Among other Real estate development)
But their selection is first class.
One of my observations is that their cards are divided into two parts.
!) Self-assembly (by the recipient – of course)
2) More complicated and elaborate Buildups.
All of them containing something movable, free-hanging elements.
I am a big fan of their (simple) “Swing Cards,” but when it comes to their “Pirouettes” and “Poprocks” and “Pendulum” cards, I think that they may be too complicated and too big to enjoy on everyday displays of their recipients. I think small is more beautiful than BIG. More intimate and better equipped to reach the hearts. But their popularity is telling me that I am wrong. One of the lessons I learned in the past is: do not underestimate your lesser achievements because they may be the top ones in public eyes. I still remember Chicago Art Institute Buyer, who chose, to my surprise, not the best-designed Glass Flowers, when to enlarge my offering. I included some (In my eyes) lesser designs in a bunch of my samples they requested.
Going back to the Santoro. They are an excellent destination for your gift offerings.

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Up with Paper. Pop-up simplicity.

Jjp129howloweensp3 1

When I first saw “Up with Paper” greeting cards I was impressed with their small square cards. Their traditional book format was something new in the right size, and they were a success story with virtually no competition. Graphic3D existed much longer but was and still is invisible, focusing on a steady business market. Far away from the hustle and bustle of retail. I think “Up with Paper” initial success was not justified for a period of time because their made in China cards did not stand out exactly with their quality. Their rough-cut pieces glued together did not make an impression when inspected close up. It changed, and now you can enjoy well made and designed cards with nice simple artwork. I do not see any new concepts, but as with every established business, they focus on their proved holdings. A nice choice for occasional mailings to your friends and family. They also try their hands on a small collection of pop-up books. I am less impressed with it, but they addressed it to kids, and apparently, some kids enjoy their work.

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I love pop up cards. Your Christmas Card may pay you well.

Christmas pop up card

I love pop-up cards. My long-time love of paper started in grammar school, where in a school competition I won first prize for a paper steam engine. I loved my creation so much that I refused to let it out of my hands to submit it to a between-schools competition.

December is the time we can see collections of flat Christmas Cards posted all over the offices.

  • I never asked what is happening to this display after Christmastime is over. Mostly, this is a missed opportunity to keep your name up in the front of your client’s eyes.
  • Nobody keeps them, and there is no reason to do that.
  • The usual Flat generic cards with simple messages and very simple designs are not exactly eye and heart catchers.

Stand-alone kind of Pop-up cards tends to stay displayed as a handy decoration or remainder

Smart Marketers know well that 3-dimensional mail has an unusually high up to 25 to 50% response rate, and that’s why smart companies like graphics3inc  are selling pop-ups almost exclusively to business customers.

Every few years they refresh their existing contraptions with new graphics and with a limited number of designs they serve their customers for more than 20 years. You can grab some of their designs right away from their website.

Their designs are powered up with rubber bands. We decided not to use rubber bands.

If you like something original, there is our option. Contact us with your requirements, and we will provide an original design with original art and higher impact than any generics, Our unique pop-up cards designs pops-up under gravitation force. The weight of paper they are assembled from.

Pop-up cards

1. Grabs authentic attention.

2. Create an instant positive impact.

3. Have very high response rates.

4. They leave a lasting impression.

For generic 3D cards, the response rate can vary from 2-4% or higher for retention campaigns.   I have heard about higher rates, but of course it depends on the quality of your mailing lists, industry, and your offer. Successful flat mail have 0.5%-2% response rate.

In our personal experience, flat cards are easily lost in a stack of paper and after the initial encounter the recipient no longer pays attention to them.

3 D pop-up cards get more attention, but it depends on design quality and size. The big sized are disposed of quickly since, due to their space requirement, they are viewed as a problem.

Smaller pop-up greeting cards have better luck, unless they are required to be held open in the recipient’s hands or the design is of poor quality.   That’s why Graphics3D rubber band open cards and SmartPaperCuts.com gravitational force cards are my favorite.

By the way. Have you met our St. Nick?

[youtube https://www.youtube.com/watch?v=5wLyXZ_8SxI]

 

 

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Smart paper cuts. Vojtech Kubasta Pop-up books in Florida, Fort Lauderdale museum.

Cinderella (snipped)
A Christmas Tale
A Christmas Tale pop-up book by Vojtech Kubasta

When my wife and kids enjoyed the warm beaches during our annual Florida vacation, an active person like me scouted for the unusual and beautiful, found in the local museum’s collection of pop-up books by Vojtěch Kubašta. The paper “Umelec”(Artist In the Czech language) puts the old-world’s overwhelming charm into the pop-up world. In Florida, unexpectedly, I was back in Prague still remembering the charm of the Old City. The antiquarium where I was buying the 19th century, old human anatomy books with wonderfully illustrated pop-up cut out of organs you can move to see the next layer of the human body. The “Wlasky salad” and “housky” buns I bought in the neighborhood store every morning.

Vojtech Kubasta was able to transfer the charm of the old-world into the pages of his books. For me, it was a sudden transfer into the charming and long-forgotten world.

The language I was able to master enough to start reading books in Czech quickly. Places where everybody wishes you a good day, regardless of if you know anybody there. The strange way the coffee is served and people keep utensils when they are eating. During the fall, the dark sweet cherries I was eating sat among the branches of huge cheery trees in an old palace park—the dark memory of the day I had to leave this newly discovered and charming world behind. After so many years, it still hurts.

Hej, wake up. I have heard the voice of my wife. The curator of the Fort Lauderdale museum asked about the Vojtech Kubasta books’ collection and agreed to show to us, my family, the treasures in his possession. I wish you the same experience.

But please do not go to Prague for the beer-drinking trip. Lucky I was able to enjoy the old city before the era of tourist invasion. There were still old antique cars on the streets, dark cities after sunset, and beer number 10 showing without question automatically up front of every new guest in the local “Wycep” (Pub).

And there was the Soviet Army stationed in some places. My like uniform, denim red dress purchased in Poland, along with an army-style coat, apparently looked like the Royal Canadian Mounties uniform, so soviet soldiers saluted me in the street. I could not believe it. They salute a guy in a strange uniform with very long red hair. Me. The exact opposite of their dull uniforms and depressing ideology.

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Smart paper cuts. The pop-up greeting cards among us.

Animated dragon image 0164

It seems, during the last few years, everybody gets infected with the idea of pop-chinese dragon popupup greeting cards.

  • Several companies started producing (in China & Vietnam) a bunch of pop-ups. Unfortunately, it is virtually impossible to distinguish one “original” design from another offered by the competition.
  • The reason is that labor, especially labor of skilled and able to produce original artwork paper engineer is time-consuming and quite expensive, and there are so few really creative people around.
  • It Is easier to grab already made Chinese designs. In effect, most offered pop-ups are generic, and in my humble opinion simply “Boring.”
  • Looking at the flurry of colors and forms first is hard to catch the obvious, but after a while, it becomes apparent stopping us in our quest to find something unique for our valentines. 
  • The flood of mass-produced pop-ups is especially visible when we search for pop-up cards on the internet. There is the sea of Chinese-style trees, and over-sweetened and drowning in ornaments paper flowers, castles, hearts, motorcycles, paper steam locomotives, and Chinese dragons. Ourselves we received an email (through our Etsy shop) from a Vietnamese company offering its services but having the desire to offer only unique and beautiful of course we declined.  Please check a short list of cards we like.I will show you the true gems of the paper word invisible in the flood of the run of the mill.

 

 

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Pop up Christmas Tree, For you…. and ME

#44 christmas tree 10secas gif

The Christmas tree

Invisible to the viewer’s eye, this tree is equipped with a string. Arrives flat in an envelope, and when removed and the string is pulled, the tree changes from 2D to 3DPaper Christmas Tree. The ingenious design allows this tree to serve as a standing pop-up or hanging paper Christmas Ornament. Thanks to our designer’s efforts, regardless of space or place, everybody can have a miniature Tree. Let us know if you like to see a subject close to your heart translated into a 3Dimensional paper sculpture. PaperBee.net

 

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My favorite maker of Popup Cards

Popnrock sample lrg

Are you looking for a neat gift to send to your friends? A company in Great Britain, “SANTORO” developed some quite nice 3-dimensional sculptures made, of course, from Paper. “Swing cards,” “Baubles,” “Piroquettes,” etc. What unusual is the number of new challenging types of construction they attempt to offer to their clients, A gift and card in one? You may be sure that your pop-up gift is not going bo tossed away right after Christmas time. Even better, they may survive the carnage of the coming months and show as decorations on your friend’s Christmas Tree next year.