As long as they exist, popups enjoy undying love. New generations of fans confess to it all the time. From time to time, I discover a new one. But like in real life, you have to approach the object of your desires with caution. Otherwise, you risk rejection.
This is what happened to one of the enthusiasts around 10 years ago. I still remember his enthusiastic advertising campaign. Listings of his pop-ups are to be attached to the top of gift packages and the pop-up book development. Then, after a year or so, he disappeared.
I learned my lesson at the same time as my designs enjoyed quite a warm welcome during the “National stationery show.” 2010 Still, even though I collected a few orders when shipping time came, nobody accepted the orders. In 2010, the industry was still in turmoil, with more than 50% of small retailers going out of business.
I switched to more appropriate time ventures and spent some time developing new document binding technology. (Ring-less binder eliminating metal rings and other metals from the ring binders. It works well, and now I am looking for a licensee. Still dealing with paper. During the last few years, I have seen a resurgence of interest in pop-ups. A good example is the bestpopupbooks.com doing a great job introducing paper engineering enthusiasts to the world of paper engineering enthusiasts.